
Michelle Simone “SiiM” Clarke, B.Arch, is a multidisciplinary creative professional, author, and thought leader with over 25 years of experience shaping spaces, stories, and cultural experiences across architecture, fashion, film, and event design. She is the founder and CEO of THE HIGHER INTELLIGENCE AGENCY LLC, a US-based Jamaican creative company with global aspirations spanning fashion, entertainment, food, and education

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Michelle Simone “SiiM” Clarke, B.Arch, is a multidisciplinary creative professional, author, and thought leader with over 25 years of experience shaping spaces, stories, and cultural experiences across architecture, fashion, film, and event design. She is the founder and CEO of THE HIGHER INTELLIGENCE AGENCY LLC, a US-based Jamaican creative company with global aspirations spanning fashion, entertainment, food, and education. A graduate of the University of Toronto (1995), SiiM also studied in Paris, Barcelona, and Andalucía, where exposure to global traditions of design and couture informed her fusion of technical precision with cultural storytelling. In fashion, she leads SIIM (www.siim.world), a line relaunched in 2024 that combines slow streetwear, timeless silhouettes, sustainability, and bold Jamaican identity. Her architectural and event portfolio includes projects for the Government of Jamaica, the Bob Marley Museum & Tuff Gong International, and National Commercial Bank, alongside brand collaborations with BMW, Mercedes Benz, Red Bull, and Appleton Rum. In entertainment, her credits include No Time to Die, Bob Marley: One Love, Black Cake, and Sprinter. Author of Gallivant and founder of Event Architecture as a discipline, SiiM speaks globally on experience design, fashion, and creative entrepreneurship, advancing a vision of timeless Jamaican creativity carried forward with SIIMSIM, her AI brand ambassador.
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The moments that change us most often happen by accident.

Gallivant is a travelogue, memoir and cultural meditation that explores how moving through unfamiliar places reshapes perception, identity and belonging. Through stories of travel, missteps and observation, it invites readers to slow down, pay attention and reconsider how the world quietly shapes us.
The book lays the philosophical groundwork for a way of seeing that values curiosity over certainty, a mindset that naturally leads to more intentional choices about how we live, work and move through life.

After decades of working across architecture, interior design, fashion, events and culture, SIIM has distilled a way of thinking that gives structure to intuition. This course introduces Event Architecture (EA) as a practical framework for moving from accidental moments to intentional design, in work, culture, and life.
The transformation EA enables is not theoretical; it is grounded in lived, cross-disciplinary practice.
If experiences shape how we think, feel, and behave, who is designing them — and to what end?
Drawing from Gallivant, SIIM explores travel as essential homework: a way to relearn curiosity, situational awareness, and emotional literacy. Through story and observation, these talks introduce the foundations of Event Architecture as a way of seeing, offering audiences practical
insight into how to curate their own lives with greater intention.

If experiences shape how we think, feel, and behave, who is designing them? And to what end?
Drawing from Gallivant, SIIM explores travel as essential homework: a way to relearn curiosity, situational awareness, and emotional literacy. Through story and observation, these talks introduce the foundations of Event Architecture as a way of seeing, offering audiences practical insight into how to curate their own lives with greater intention.

SIIM has designed across architecture, interior design, fashion, events, and culture, working in both Jamaican and international contexts. This cross-disciplinary, globally informed practice brings a nuanced understanding of how experiences function across cultures, scales, and systems.







Trained as an architect and practiced across architecture, interior design, fashion, event architecture, and media, SIIM brings a rare systems-level understanding of how experiences are conceived, delivered, and remembered.
For much of her career, this work lived behind the scenes, focused on outcomes rather thanauthorship. Today, she shares the thinking, frameworks, and lived experience that shape Event Architecture, making these learnable skills accessible to all.


“SIIM fundamentally changed how we think about experience — not as decoration, but as
strategy.”
- Your Name


“Working with SIIM brought clarity to a complex project and aligned teams that were previously
pulling in different directions.”
- Your Name


“SIIM has a rare ability to see what others miss and design accordingly.”
- Your Name

Travel as HOMEWORK
Learning to Let Go
Meet Your Inner Architect
Why Intent Matters More Than Talent
Knowing When to Exit
Curiosity is where intentional living begins. If this way of thinking resonates, there’s more to explore.