Independent Practice — 2003 to 2023

For two decades, SiiM led an independent design practice spanning architectural commissions, film and television production design, brand environments and large-scale experiential installations. The practice was distinguished by its refusal of disciplinary boundaries. Spatial design, narrative intent and behavioral outcome were treated as a single problem, not three separate ones.

Architectural commissions included corporate, retail, hospitality and institutional projects for the Government of Jamaica, National Commercial Bank, Barita Investments, and the Bob Marley Museum & Tuff Gong International. Each project demanded that the physical environment carry a cultural argument, and that the space not merely function, but mean something to the people moving through it.

In film and television, SiiM served as Art Director and Production Designer on regional and international productions. Her credits include No Time to Die (Universal Pictures), Bob Marley: One Love (Paramount), Black Cake (Hulu) and Sprinter (Overbrook Entertainment), in which she helped to translate narrative into immersive environments that functioned simultaneously as Jamaican cultural documents and globally legible visual language. She also designed Jamaica House at the London 2012 Olympic Village, a commission that required communicating national identity at international scale under conditions of live, real-time public engagement.

Brand environment work included major experiential installations and product launches for BMW, MINI, Mercedes-Benz, Jaguar Land Rover, Red Bull, Digicel and Appleton Rum — environments that integrated spatial sequencing, fabrication oversight and live audience choreography at scale. This work became the applied foundation from which Event Architecture would later formalise as a discipline.

In fashion, SiiM launched the self titled SIIM clothing line in 2001 — a decade before slow fashion entered the mainstream vocabulary. The line was built on principles drawn directly from architectural practice: garments as structure, silhouette as spatial argument, and the body as a site for cultural expression. SIIM's debut formal presentation, The Drums Are Restless couture show at Smokey Vale Great House (2003), staged the collection as an immersive architectural event rather than a conventional runway. This was an approach that preceded the industry's eventual alignment with experiential fashion by years. The line was shown at Caribbean Fashion Week and has been relaunched in 2024 under the SIIM World platform at siim.world.